murm
Co-Founder
Abhimanyu Rathore.
Marketing & Renewable Energy.
Marketing and strategy professional with experience across renewable energy, B2B solar EPC and IPP marketing, integrated branding, performance marketing, GTM strategy, lead generation, digital communications and business development.
CURRENT PROFESSIONAL PROFILE
Co-Founder · murm
Renewable energy · Bengaluru, India
Building emotional presence network at murm.
PROFESSIONAL FOCUS
B2B marketing strategy · renewable energy marketing · solar EPC and IPP marketing · GTM strategy · integrated branding · performance marketing · lead generation · digital, ATL, BTL and PR campaigns · marketing automation · business-development alignment · sustainable digital communications.
EXPERIENCE
Enerparc Energy
Manager — Marketing
B2B solar EPC and IPP marketing strategy, integrated branding and performance marketing, creative direction, agency and vendor management, and sales/BD alignment. The supplied profile reports $150M in revenue potential generated in the first year through marketing efforts, with a 15% YoY increase, alongside a 360° brand revamp and lead-qualification funnels.
Enerparc Energy
Deputy Manager — Marketing
GTM and lead-generation programmes for industrial and corporate solar clients, Power Partners network development, sustainable branding and marketing automation.
Vocuni
Deputy Manager Marketing
The supplied profile reports 3,000 learners within a year, more than 800 hours of LMS content consumption and recognition as one of the “SUPER 30” by TimesNext.
Waaree Group
Assistant Marketing Manager
Solar Study (Exited — M&A)
Entrepreneur
Kwatt | Center for Professional Solar training
Assistant Marketing Manager
CreateSpace
Author, ‘Life at 23’ (Fiction)
Hindustan Shipyard Limited — India
Engineering Internship · Learned shipbuilding and repair.
EDUCATION
PGDM, Marketing & Strategy — SPJIMR SP Jain Institute of Management & Research · 2023–2025
Executive education, Renewable Energy — Imperial College Business School · 2021
Bachelor’s Degree, Mechanical Engineering — Rajasthan Technical University · 2012–2016
Science stream — Central Academy Schools · 2011–2012
CERTIFICATIONS
Integrated Marketing Communications: Advertising, Public Relations, & Digital Marketing · Advanced Valuation and Strategy — M&A, Private Equity, and Venture Capital · Financial Risk Management with R · Visual Communication for Business · Corporate Renewable Energy Procurement.
HONORS & PUBLICATIONS
Honor — Eco kart 2016 championship
Publications — ‘Life at 23 A count from Highway Engineering colleges’; ‘Space craft propulsion by solar radiation’
GROUP RELATIONSHIP
Bengaluru · India
DAM city-team placement within the wider India People Intelligence network.